OBR Minute: 9/29/10 – Halloween sales expected to rise

Posted on September 29, 2010. Filed under: OBR Minutes | Tags: candy, costumes, decorations, deserted stores, Halloween USA chain, locations, national retail federation, Orlando stores, revenue, SALES, scare, scary |

According to the National Retail Federation, Halloween won’t be so scary for retailers this year.

According to a new release, in its 2010 Halloween Consumer Intentions and Actions Survey, consumers plan to spend an average of $66.28 on costumes, candy and decorations, which is nearly $10 more than last year’s $56.31.

And total spending on the holiday is expected to reach $5.8 billion – about $1 billion more than 2009.

Gags & Games Inc. leased six Central Florida stores last fall for its Halloween USA chain. Their leases lasted three to four months. They were considered a good way to generate revenue in deserted spaces in the Orlando area.

OBR Minute Clip

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